Situated in a mountainous region, Shirakawa-go, while blessed with rich nature since long ago, has also remained relatively isolated. Combined with the lack of transport routes, the heavy winter snowfall cut off contact with the outside world, causing Shirakawa-go to be known as the “inland island” or an “unexplored region”. Adapting to this environment, Shirakawa-go produced seasonal foods and specialty products, blessed by the 4 seasons and the nature of the mountains and rivers. The goods introduced here are sold at various souvenir shops around the village. Please check this map to find the locations of these souvenir shops, and make some purchases as you stroll around the village.
Last Update:October 14, 2016

Ota-san-chi no Soba (Mr. Ota’s Buckwheat Noodles)

Ota-san-chi no Soba_1
Ota-san-chi no Soba_2Ota-san-chi no Soba_3 Ota-san-chi no Soba_4

Dried buckwheat noodles made from homegrown buckwheat grains. Made with village-grown buckwheat and domestic plain flour. Please enjoy Mr. Ota’s Buckwheat Noodles; they also make for a great gift.

Caramel Popcorn

Caramel Popcorn_1

Completely handmade, right down to the packaging, this popcorn is made using corn grown in the village. The cultivation was started by a couple who wanted to make a snack that was truly ‘born and raised’ within the village. The unique taste is a little different from ordinary caramel flavor popcorn.

Rice Flour Waffles

Rice Flour Waffles_1

These ‘village born’ waffles are created using Koshihikari rice flour, and are individually hand baked. They go well with coffee and are also good to eat topped with ice-cream. You can enjoy a variety of flavors depending on how you choose to eat them.

Matured Fermented Garlic

The garlic is hand cultivated, from planting to harvest. Garlic grown over Shirakawa-go’s long harsh winter is aged carefully over time.


This sake (rice-wine) is brewed using local sake rice and spring-water from the village. Because there is no sake brewery in the village, this Hida City brewed sake is available here. The smooth taste makes it easy to drink so we hope everyone will savor it.

Shirakawa-no-sato Sekka-no-Shizuku (Droplets of Snowflakes)

Shirakawa-no-sato Sekka-no-Shizuku (Droplets of Snowflakes)_1

The local people are blessed with groundwater from the mountains that they protect, bottling it for sale as drinking water.

Shirakawa-go Yamitsuki Noko Cheese-cake “Yui” (moreish & rich)

Shirakawa-go Yamitsuki Noko Cheese-cake_1
Shirakawa-go Yamitsuki Noko Cheese-cake_2Shirakawa-go Yamitsuki Noko Cheese-cake_3Shirakawa-go Yamitsuki Noko Cheese-cake_4

Extensive tasting in the local community produced a flavor that suits the palettes of many customers. The Japanese character “Yui” that gives the product its name, symbolizes a relationship of helping one another. The product was created together with a lot of advice from local people.

Macha Monaka (Green-tea Wafer Cakes)

Macha Monaka (Green-tea Wafer Cakes)_1
Macha Monaka (Green-tea Wafer Cakes)_2Macha Monaka (Green-tea Wafer Cakes)_3Macha Monaka (Green-tea Wafer Cakes)_4

Modelled after a gassho style house, these wafer cakes filled with green-tea and red bean paste are a product that many people are fond of.

Shiso Monaka (Perilla Wafer Cakes)

Shiso Monaka (Perilla Wafer Cakes)_1
Shiso Monaka (Perilla Wafer Cakes)_2Shiso Monaka (Perilla Wafer Cakes)_3Shiso Monaka (Perilla Wafer Cakes)_4

Perilla leaves kneaded in red bean paste, sandwiched between rice wafers. In production since its inception, it is a product with a history of over 50 years, which cherishes the feelings of an earlier generation.

Doburoku Yokan (Sake Red Bean Jelly)

Doburoku Yokan (Sake Red Bean Jelly)_1
Doburoku Yokan (Sake Red Bean Jelly)_2Doburoku Yokan (Sake Red Bean Jelly)_3Doburoku Yokan (Sake Red Bean Jelly)_4

Local Hida area sake (rice wine) is added to the bean paste, giving the red bean jelly a flavor of rice wine. Special attention is paid to the texture, making it enjoyable to eat from childhood to old age. The alcohol is removed by evaporation during heating.

Yui Okoshi (Yui Rice Cakes)

Yui Okoshi (Yui Rice Cakes)_1
Yui Okoshi (Yui Rice Cakes)_2Yui Okoshi (Yui Rice Cakes)_3

Nostalgic puffed rice confectionary made from delicious Shirakawa-go rice. The ingredients are all grown in the village, so we hope many people will enjoy them.

Tochi Mochi (Japanese Horse Chestnut Rice Cakes)

Tochi Mochi (Japanese Horse Chestnut Rice Cakes)_1
Tochi Mochi (Japanese Horse Chestnut Rice Cakes)_2

Made using Japanese horse chestnuts gathered in the village and Hida area. The old women of the village employ ash in an old-fashioned method for removing the harsh taste from horse chestnuts used in production.

Ancient Rice (Glutinous, Unpolished, Black Rice & Red Rice)

Ancient Rice (Glutinous, Unpolished, Black Rice & Red Rice)_1
Ancient Rice (Glutinous, Unpolished, Black Rice & Red Rice)_2

Ancient rice strains (black rice & red rice) are sold unpolished. Because this is unpolished glutinous rice, it produces a popping sensation when eaten followed by the traditional chewy texture of glutinous rice. Please add 1 tablespoon of ancient rice to 3 cups of white rice before cooking and eating.

Kobo Cha (Kobo Tea)

Kobo Cha (Kobo Tea)_1

When the prominent 9th century Buddhist monk, Kobo Daishi, came to Shirakawa from Gokayama, he brought these tea leaves and said to the villagers, “Please drink because it is good for your body”.

‘Hawk Claw’ Talisman

‘Hawk Claw’ Talisman_1
‘Hawk Claw’ Talisman_2

Dried red peppers are also known as ‘Hawk claws’ in Japanese. Woven with great sincerity, these talismans are used as indoor decorations or charms against evil spirits.

Homemade Pickles (Salted Red Turnip)

Homemade Pickles (Salted Red Turnip)_1

Pickles that have been eaten in the Hida region since ancient times. Produced with consistency from the growing of the seeds, through to the production of the pickles. Handicrafts Handicrafts_1 Handicrafts_4

Traditional techniques such as ‘Hide-zaiku’ (maple weaving) and handicraft techniques from the Edo era such as ‘Tsumami-zaiku’ (flowers crafted from material), along with old cloth from kimono have been transmitted to Shirakawa Village. They are remade into products for everyday life on the theme of “Items for the modern lifestyle”.

Shirakawa Gassho Tofu

Shirakawa Gassho Tofu_1

Handmade tofu using traditional techniques with a smooth texture that is pleasing to eat. Delicious baked, boiled or fried.

Ishi Tofu

Ishi Tofu_1

A hardened Tofu, tightly condensed from twice the normal amount of soybeans. Less likely to lose its shape even when stewed or boiled, it can also be thinly sliced to make the Shirakawa-go specialty, tofu sashimi.

Shirakawa Gassho Age (Fried Tofu)

Shirakawa Gassho Age (Fried Tofu)_1

Hand-fried tofu, made without the use of machinery. Utilizing the flavor of deep-fried soy for a crispy savory taste. Please eat it as is, baked in a toaster oven, or stuffed before cooking.

The Woodwork of Kokichi Hori

The Woodwork of Kokichi Hori_1
The Woodwork of Kokichi Hori_2

Woodwork souvenirs produced from strong woods such as ‘yew’ and ‘wisteria’ that are native to the village.

Miyama Ishi Tofu

Miyama Ishi Tofu_1

100% Toyama specialty soybeans and natural saltwater bittern are the ingredients for “Miyama Ishi Tofu” born in the spring-water of Mt. Hakusan. Without excessive moisture, this tofu is tough enough that it can maintain its form even when bound in string. A long shelf life means it can be used as a preserved food and it is also delicious eaten as sashimi or tofu steak.

Miyama Komo Tofu

Miyama Komo Tofu_1

Hardened tofu wrapped with Komo (braided stems of wild rice) are boiled slowly and carefully to an old-fashioned recipe with a well-guarded secret seasoning.

Miyama Soy-milk

Miyama Soy-milk_1

This unprocessed soy-milk is made with Toyama’s specialty soybeans and the clear spring-water of Mt. Hakusan. As its flavor is strong, please enjoy the pure taste.

Hoba Cha (Magnolia Tea)

Hoba Cha (Magnolia Tea)_1

An easy-going tea made with Hida’s specialty magnolia leaves. By using natural extract of magnolia leaves and meltwater from the snows of the Mt. Hakusan range, the balanced sweetness and flavor of magnolia is drawn out.

Gassho Yui Beads

Gassho Yui Beads_1
Gassho Yui Beads_2

Straps in the shape of gassho style houses, individually handmade using beads. Gassho style houses through a range of seasons are expressed by changing the colors of beads used in the roof.

Shirakawa-go Beimen (Rice Noodles)

Shirakawa-go Beimen (Rice Noodles)_1
Shirakawa-go Beimen (Rice Noodles)_2Shirakawa-go Beimen (Rice Noodles)_3Shirakawa-go Beimen (Rice Noodles)_4

Made with rice grown in the rich earth and refreshing water of Shirakawa-go, these noodles give a completely new sensation. Because wheat is not used, they can also be enjoyed with peace of mind by those with wheat allergies, a key attraction.

Hida Shirakawa-go Specialty Rice Ramen Noodles

Hida Shirakawa-go Specialty Rice Ramen Noodles_1
Hida Shirakawa-go Specialty Rice Ramen Noodles_2

Made using 100% Shirakawa rice grown in the terraced paddies using the fresh waters from Mt. Hakusan, these rice ramen noodles feature a soft, chewy texture. Because this product is gluten-free, they also have health benefits and are ideal for those with allergies.

Shiroyamakan’s Homemade Miso

Shiroyamakan’s Homemade Miso_1
Shiroyamakan’s Homemade Miso_2

Built in the late 19th Century, the Shiroyamakan Inn has served its grilled magnolia leaf miso at breakfast for over 100 years. The miso is also available for purchase.

Grandma’s Special Gohei Mochi (Skewered Rice Cakes)

Grandma’s Special Gohei Mochi (Skewered Rice Cakes)_1
Grandma’s Special Gohei Mochi (Skewered Rice Cakes)_2Shirakawa-go Beimen (Rice Noodles)_3

Skewered rice cakes made using 100% Shirakawa-go Koshihikari rice. Wanting to provide something made from start to finish within Shirakawa Village, these rice cakes are individually handmade by the village’s grandmothers.

Shirakawa-go Handmade Tochi Mochi (Horse Chestnut Rice Cakes)

Shirakawa-go Handmade Tochi Mochi (Horse Chestnut Rice Cakes)_1
Shirakawa-go Handmade Tochi Mochi (Horse Chestnut Rice Cakes)_2Shirakawa-go Handmade Tochi Mochi (Horse Chestnut Rice Cakes)_3

Traditional rice cakes carefully pounded using horse chestnuts gathered in the fields and mountains of Shirakawa-go. They are a limited edition, available in December.

Shirakawa-go no Hatsuuma Dango (Dumplings)

Grandma’s Special Gohei Mochi (Skewered Rice Cakes)_1

Rice-flour dumplings produced in 3 varieties, white, buckwheat, and millet. They are a limited edition, available in February.

Shirakawa-go Emaki (Traditional Postcards)

Shirakawa-go Emaki (Traditional Postcards)_1
Shirakawa-go Emaki (Traditional Postcards)_2Shirakawa-go Emaki (Traditional Postcards)_3

Paintings by local artists, born and raised in Shirakawa-go, are reprinted as picture postcards.

Shirakawa-go Buckwheat Baked Sweets

Shirakawa-go Buckwheat Baked Sweets

“Buckwheat Florentine,” “Buckwheat Pound-cake,” and “Horse Chestnut Pound-cake” baked with stone-milled buckwheat flour, using Shirakawa-go’s native species of buckwheat.

Shirakawa-go Kikurage (Cloud Ear Mushrooms)

Shirakawa-go Kikurage (Cloud Ear Mushrooms)_1

These cloud ear mushrooms, used in a variety Shirakawa-go’s traditional dishes, have become one of the village’s specialty products.

Rice Flour

Rice Flour_1

Rice flour made using only Koshihikari rice grown by Shirakawa Village’s contracted farmers. It is also used within the village to produce other goods such as dumplings.

Products at the Genki-na Yasai-kan (Healthy Vegetable Center)

Products at the Genki-na Yasai-kan (Healthy Vegetable Center)_1
Products at the Genki-na Yasai-kan (Healthy Vegetable Center)_2Products at the Genki-na Yasai-kan (Healthy Vegetable Center)_3Products at the Genki-na Yasai-kan (Healthy Vegetable Center)_4

The Healthy Vegetable Center is a direct sales location for local produce such as fresh vegetables and homemade pickles, located in a gassho-style house. Products include Shirakawa-go’s traditional early winter red turnip pickles, ancient strains of rice (red and black), seasonal vegetables and edible wild-plants tossed in handmade giant butterbur miso & red chili miso.

Jiba Studio Gallery Traditional Crafts

Jiba Studio Gallery Traditional Crafts_1
Jiba Studio Gallery Traditional Crafts_2Jiba Studio Gallery Traditional Crafts_3Jiba Studio Gallery Traditional Crafts_4

Shirakawa-go’s unique traditional crafts. Everyday items, toys, and ornaments connected with Shirakawa-go are crafted using techniques passed down from ancient times.